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Why Organic Matters To You – Share Your Story!

Why Organic?

shopOrganic co-founder ponders the question of why organic matters during Organic Harvest Month

In just the past few weeks, I’ve had some remarkable conversations with people when they find out I am one of why organicthe co-founders of; the topic of ‘Why Organic’ keeps coming up. In one conversation, three women and two men spontaneously started asking questions about whether we offered specific products. Thankfully, my product knowledge (we have over 4,000 products) was strong enough that I was able to answer almost all of their questions – but what it showed me is how many people, who are well-informed on the benefits of organic and non-GMO foods, are still looking for a trusted source for organic products. My takeaway was that we have a lot of upside potential to make shopOrganic better known! In another conversation just last night, I was at a social function for women in leadership in the community (thank you Quarles & Brady for that wonderful event) and when I stood to introduce myself and mentioned, there was a fairly loud outburst of chatter – mostly “I need to write that down” and “what was the URL again?” – and my conversations throughout the evening focused around food (my favorite topic) and how clean food is so important to health. “Why Organic” came up again and again as we talked about healthy, clean food choices.

If that’s all I had to report, it would be a short story. But there’s more. In the first event, one woman later told me she was a breast cancer survivor and though she’d always eaten a nutritionally sound diet, she hadn’t really ‘put much stock in organic.’ After her diagnosis, she told me, she got really serious about looking at what she was putting in and on her body. Her answer to ‘Why Organic’, was that organic food, organic body care and non-toxic cleaning products were the only sane way to approach her post-diagnosis life. I’m happy to report she is 100% healthy and cancer-free now, and she is a strong advocate for organic products. It was affirming to hear from her perspective why organic was so vital to the health of our bodies and our planet.

At the event last night, one woman sat down with me and told me how she’d been tired, stressed from work and running ragged for months. She’d been putting on weight gradually (stress weight) and that things just weren’t going smoothly. She had decided about three weeks ago to clean up her diet. She stopped eating a lot of processed foods and moved to cooking more and using organic and non-GMO ingredients – from fresh fruits and vegetables (always important) to organic grains, nuts, dried fruits, juices and more. She said she felt better in three weeks than she’d felt in years and was astounded at how much more energy she had. Her answer to ‘Why Organic’ was  connected to her increased energy after eating a much cleaner diet.  She clearly came to understand the connection between the things she eats and the way she feels. While that can be said of conventional ‘junk’ food versus a nutritious diet, she took it one step further and also made the connection between chemicals (additives or residual) in conventional foods, even those deemed health, and her own health. She’s convinced that organic food is the most healthful approach and she’s begun incorporating organic food into her diet. She, of course, was thrilled to find out about

These heart-felt conversations made me understand that more and more people are making the connection between their health and the health of the planet. It sometimes is slow going, a one-by-one process, but ultimately that’s how things change. I was heartened to hear these stories and wanted to share them with you. This month is organic month and to celebrate, I’d love to hear your story.

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