For those of you who’ve been following shopOrganic’s ride through the sometimes murky world of e-commerce startups, we wanted to bring you up-to-date. For those of you just joining us, we’ll bring you up to speed quickly.
We formed shopOrganic to address a niche we saw that we were all passionate about – organic products. We’ve been consumers of organics for years, most of us have worked in one capacity or another in the organic world. An opportunity arose to create our own company and so we worked tirelessly (well, we got pretty tired a couple of times – nothing a strong pot of organic fair trade French Roast coffee couldn’t fix) and launched shopOrganic.com in May of this year.
One of the best parts of the process was hand-picking each and every product we carry. We talked with hundreds of certified organic companies, we schmoozed with vendors at Expo West in LA in March, and we looked at thousands of certified organic, fair trade and eco-friendly products (in a virtual manner), then selected the products we are offering. We were already familiar with most of the products, but we came across some interesting new products.
Our criteria were simple: certified organic products, fair trade when possible, always eco-friendly and when a product was all three it was like the organic trifecta. Some products, of course, cannot legally be labeled as organic – water being one of them (which is the weirdest thing in some ways). For those types of products, we looked for all natural, eco-friendly products.
The organic market is growing and even with this economic cycle we’re in, dedicated organic consumers are still seeking out high quality organics at a good price – of course, that’s where we come in. That’s why we’re in this business and that’s what brings us to work each day.
We’re having a great time with this new business and one of the best parts has been talking with new customers. We love hearing from you and you can post to this blog or email us anytime.
That’s the short story of why we exist. More details to follow.