For The Greater Goods (sm)

shopOrganic Celebrates its 5 Year Anniversary!

shopOrganic Founders

shopOrganic founders (left to right): Lisa Mainz, Cara Silverstein, Susan Snedaker

Today marks shopOrganic’s five year anniversary!  In honor of this milestone we’d like to take a look back at the last five years and how they’ve helped shape and restore our core values and beliefs.  We started shopOrganic in 2008 with the intention to ‘do well by doing good,’ believing that focusing on providing consumers access to organic and non-GMO products is ultimately more sustainable and better for the planet.  Last year we re-launched shopOrganic & shopGMOfree after confirming that all of the products we carry do not contain GMOs.  By also removing any brands whose parent companies donate money to anti-GMO labeling causes, we took an important and necessary step to insure that we were only doing business with companies who have similar core values.

One of the most interesting aspects of our business over the last five years is all the different types of customers we have, and how they’ve all come to organic foods and products in different ways.  It’s true that recent studies have shown that more than 90% of Americans want to know if there food has GMOs in it.  That’s an overwhelming majority of America and an overwhelming majority of Americans do not have easy access to organic food and/or products.  Starting shopOrganic, an online organic store, was in part inspired by our desire to help serve people no matter where they live, and no matter how they came to organics.  As more and more people are becoming aware of and concerned about the presence of GMO’s and pesticides in their foods, we have simultaneously seen our business grow, which is exciting in itself, but what’s more exciting is the fact that more and more people are choosing organic living and sustainable ways of life that not only benefits them but the rest of us and the world as well.

These past five years haven’t really changed our core values instead they’ve reinforced them and made them even stronger than they were before.  The challenges of starting and operating a small business, especially one that started in such a down economy, have been completely outweighed by our great customers.  These are just a few of the amazing comments we’ve gotten from our customers:

“I am new to this journey of a natural, pure, sustainable lifestyle for myself and my family; and am inspired by the dedication of your company to making this possible. Thank you for your boldness…”

 ”Thank you for the GMO step you have taken! I know I appreciate this as well as my family. Please keep up the good work!”

 ”I really cannot emphasize to you or your supervisor(s) enough what a wonderful surprise it was to receive your thoughtful e-mail.  I think I’ve become desensitized and oddly accustomed to the cold way most online vendors do business.  This type of exceptional customer service is what should set web stores apart from each other, not simply price.”

 ”I have commented before giving you guys major kudos for carrying such amazing foods for people who are dairy/calcium intolerant.  I just wanted to say thank you, I got my most recent order today and you guys included not 1 but 2 extra treats for me to sample! Thank you so much :)

We want to say thank you to all of our shopOrganic customers, followers, and friends, who’ve made commitments to organic living allowing us to grow, and helping everyone to better take care of the world we share.  We wouldn’t be here without you!

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