For The Greater Goods (sm)


Thoughts on Turning Two – shopOrganic Celebrates Two Year Anniversary

This week, we celebrate your two year anniversary. What an eventful two years its been. In early 2008, when our plans for launching this business and the website were forming, we had no idea that the economy was about to fall out from beneath our feet. We had high hopes and when we clicked the button to publish the site and make it live that evening on May 8, 2008, we thought great things were about to happen. And we were right…sort of ….

We had strong sales at first, but as the economic cloud get getting bigger and darker, we grew concerned that our sales wouldn’t grow fast enough and that our start up cash would run out before we hit our stride.

We have continued to do what we do best – find the highest quality, most unique and wonderful organic, fair trade and eco-friendly products available; offer them on our easy-to-use website and provide THE best customer service anywhere on the planet. It’s a simple but powerful combination and judging from our repeat customers, we know it’s a winning formula.

As we look back, we recognize the long hours, the hard work and the stress we endured to create this company. As we look forward, we see a bright horizon and wonderful opportunities awaiting us. We have big, BIG plans for the future and we’re confident we’ll be able to create this new future with a bit of help from our loyal customers, new customers and maybe an angel investor or two….

For now, we continue to wake up every day thankful that we do what we love and make a difference in people’s lives. We would love to hear your comments and thoughts about our two year anniversary – feel free to comment here or visit shopOrganic and submit comments through our online form.

Thanks to everyone who made the first two years possible. We believe that our very survival over this two year period is a huge victory and we appreciate everyone along the way who encouraged, supported, offered us discounts to get us going and most of all our customers who make every day a great day at shopOrganic.

Healthy Tips for Joint Care

I was reading an article this morning in the NY Times online on how to care for your joints in hopes of avoiding joint replacement later in life.  (See NY Time Join Care article). It’s a decent article with common sense reminders – maintain a healthy weight, be kind to your joints, etc. Nothing new, certainly nothing we didn’t already know. What disappointed me was that there was no mention of good nutrition anywhere in the article.

Good overall nutrition is important for good overall health. Makes sense but rarely is maintaining a healthy diet “prescribed” as part of a preventive program such as that for avoiding hip or knee replacement. Certainly the mechanics of the body are vitally important and are often what determine whether one’s joints wear out through daily living – I’m guessing heredity may also play a role.

Still, something as simple as healthy food can make a significant difference on all the body’s finely tuned systems. Eat healthy, be well.

Join us at for the best organic food anywhere – your body deserves the best!

We’re Baaack

We’ve been so busy growing our business, we sort of lost site of this wonderful spot on the web where we can connect with you and share our thoughts, stories and successes. Well, now that we’ve reconnected, we’ll keep this place fresh – so please stop by again soon.